Some of the biggest wastes of time in business look incredibly productive while you’re doing them.
Rewriting your website. Creating a new offer. Posting more content. Building the funnel. Starting a Substack. Finally setting up that evergreen webinar.
All completely legitimate things to spend your time on.
If they’re solving the problem your business actually has.
A good strategy at the wrong time is still the wrong strategy.
Posting more content might be exactly what your business needs if not enough of the right people know you exist.
But if plenty of people are already finding you and they’re just not buying? More content probably isn’t going to fix that.
Creating a new offer might make perfect sense if you know what your audience wants and there’s a genuine gap in what you currently sell.
But if you haven’t figured out why your existing offer isn’t selling, you could spend the next six weeks building something new only to end up with exactly the same problem.
And this is where we can lose SO much time in business.
Because none of those things feel like wasting time while we’re doing them. They feel strategic. Productive. Like the kind of things a person who is serious about growing their business should probably be doing.
The question is: what does YOUR business actually need from you right now?
That’s why I created:
INTRODUCING:
VIRGO
A personalised AI business diagnostic that shows you exactly where to spend your time right now, how to approach that work based on your Human Design, and the habits and behaviours that will help you follow through long enough to see a result.
In around 10 minutes, you’ll know exactly what to focus on next.
You’ll answer a series of questions about what’s happening in your business right now, along with your Human Design type.
Then Virgo will create your personalised Focus Plan, showing you..
→ The season your business is actually in
So you can understand what your business needs at this stage of growth and where your efforts will create the greatest impact/ROI
→ The ONE thing your business needs you to focus on right now
Whether that’s building your audience while finding your first clients, figuring out why your sales are inconsistent, understanding why people are interested but not buying, or making the business you’ve already built more sustainable.
→ Exactly what to do next
You’ll get clear, specific actions for what you can do today, what to prioritise this week and what you’re working towards over the next 30 days.
→ How to approach the work based on your Human Design
Your plan will take your Design Type into account so you can approach the strategy in a way that works with how you naturally make decisions, use your energy, and take action.
→ The habits + behaviours that will help you actually follow through
You’ll know exactly what executing this strategy will ask of you AND the ‘detours’ you’ll be tempted to take so you can catch them before you end up off course. So you walk away knowing: this is what my business needs from me right now, and this is exactly what I’m doing next.
Virgo is very different from opening ChatGPT or Claude and asking: “What should I focus on in my business?”
That diagnostic thinking is what I’ve trained Virgo to do.
I’ve spent the last 10 years coaching business owners across different industries, business models and stages of growth - and thousands of hours inside their businesses figuring out why something isn’t working.
What information actually matters here? What do the numbers tell us? What needs to be true for this strategy to work? What question do I need to ask next?
And, ultimately, what does this person actually need to focus on to create the result they want?
It knows what questions to ask about what’s happening in your business, which variables we need to look at and how to use your answers to figure out what actually needs your attention next.
So you’re not asking AI to come up with another list of strategies you could try.
You’re using AI to help you diagnose your business before you decide what to do about it.
Which creates results like this:
Ellen increased the revenue from one of her launches by 375%, converted 20% of her waitlist and made 7 sales directly from a masterclass.
“Before working with Jazze, I was coming out of a phase where I tried a lot of different things, creating lots of lead magnets, posting all the time, coming up with new offers - mostly by following other people’s methods.
Working with Jazze helped me look one layer deeper at the drivers behind my revenue, and because of that, I now have a much clearer view of where my real opportunities are.
Of course, knowing what to do has never guaranteed that we’ll actually do it.
Let’s say Virgo identifies that your biggest focus right now needs to be getting more of the right people discovering your work.
Knowing that is incredibly useful.
But actually doing something about it might mean publishing more often. Talking about your work before you’ve found the perfect words. Personally inviting people into your world. Trying things that don’t work. Looking at the data and trying again.
And you’re still the human who has to do all of that.
Which is why Virgo doesn’t stop at telling you what to focus on.
It also uses your Human Design to personalise how you approach the work, alongside the habits and behaviours that are going to make it easier - or harder - for you to follow through.
Because the right strategy can tell you where to go.
But you still need to become someone willing to do what that strategy asks of you long enough for it to work.
“This is exactly what every business owner needs, the balance of strategy and self.
You cannot do one without the other... and Jazze is the only person I have seen do this in such a transformative way.”
Is Virgo for me?
This is probably for you if...
You have approximately 400 ideas and things you could be working on at any given time – offers, emails, funnels, visibility, your website – because they all feel important and you genuinely don’t know which one should come first.
You’re putting a LOT of time and effort into your business, but the results don’t seem to match the amount of work going in.
You’ll hear about a strategy that’s working incredibly well for someone else and immediately wonder whether that’s the thing you should be doing too.
And you would LOVE to have someone look at everything that’s going on and just tell you: this. This is where I’d put my effort right now.
Because putting more effort into your business isn’t the answer if the things you’re working on aren’t what’s currently getting in the way of your results.
Virgo helps you figure out what’s actually stopping you from getting the result you want - and steps you through what you need to do about it.
Spend 10 minutes figuring out what to focus on BEFORE you spend another month doing the wrong thing.
Get Virgo AI for $9 (Usually $22)
You’ll get immediate access to Virgo AI.
Set aside around 10 minutes, answer the questions about your business + Human Design, and you’ll walk away with your personalised Focus Plan showing you what to focus on, what to do next and how to approach the work.
A few things you might be wondering...
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We only use your Energy Type to personalise your Focus Plan.
If you already know yours, great. If you don’t, you’ll be prompted to quickly look it up for free before you get started.
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No.
Virgin AI has been built around the diagnostic thinking I’ve developed through 10 years and thousands of hours coaching business owners.
It’s designed to know which questions to ask, which information matters and how to use your answers to determine what your business needs you to focus on next.
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Virgin AI is designed primarily for service providers - including coaches, consultants, creatives, practitioners and other experts selling their expertise.
It can support you across different stages of business, from building the foundations for more consistent sales through to figuring out what needs to change in a more established business.
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If you’ve started building your business and have an offer, an audience or some experience trying to sell your work, you will still have enough information for Virgin AI to help you figure out what needs your attention.
If you’re still at the “I have an idea but haven't actually started my business yet” stage, this probably isn’t the right tool for you just yet.
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Because knowing what to do and actually doing it are two different things.
You might know you need to be more visible, but still avoid posting the video. Know you need to personally follow up with people, but keep putting it off. Know you need to sell the offer you already have, but suddenly find yourself very interested in creating a new one.
That’s the other part of creating the result: noticing what gets in the way of taking the actions you know you need to take - and learning how to keep taking them anyway. Which is why the plan doesn’t just focus on what you need to do, it also shares the things you’ll need to overcome in order to make it work.
A little love note from Jazze 🤍
I’ve been coaching business owners for 10 years now, and one of the things I’ve become increasingly convinced of is that there is no prize for doing the most things in business.
Some of the biggest shifts I’ve watched my clients make have come from getting really clear on what their business needs from them now - and giving themselves permission to let the rest wait.
It sounds simple. But when you’re surrounded by incredibly smart people telling you what’s working for them, new strategies you could try and approximately 400 things you could improve, it can be surprisingly hard to see your own business clearly.
It’s also why I’m so interested in what sits underneath a result.
What needed to be in place for that strategy to work? Why did it make sense for that business at that time? What did the person implementing it have to be willing to do?
And what does any of that mean for you?
That’s really why I created Virgin AI.
I wanted to take the questions I’ve spent thousands of hours asking inside other people’s businesses and give you a way to ask them of yours.
So that the next time you come across an exciting strategy, idea or opportunity, you have something much more useful than another person telling you what you should do.
You know how to come back to your own business and ask what it actually needs from you.
Jazze 🤍
There are two ways to grow a business.
Do everything. Or do the right things.
Only one of them is sustainable, and only one gets you consistent conversions.
Which are you picking?