Episode 256 - The $63K Launch Where Money Was the Least Exciting Part
One of my clients just had a $63,000 launch with an almost 9% conversion rate - but honestly? The money is the least exciting part of this story. What she really achieved was proving to her nervous system that success doesn't require chaos. I work with a lot of women who have been responsible for others from a young age - incredible problem-solvers who thrive in chaos. In business, this often translates to overcomplicating everything because complexity feels safer than simplicity. But what happened when we focused her entire launch strategy on ONE thing - her waitlist - changed everything. In this episode, I'm breaking down exactly how this waitlist strategy works, why 85% of her sales came from focused effort, and the nervous system breakthrough that was more valuable than any dollar amount.
In this episode, I share:
🔥 Why the $63K and 9% conversion rate weren't the most exciting parts of this launch story
🔥 The specific upbringing patterns that create "chaos-thriving" entrepreneurs and how this shows up in business
🔥 Exactly how we structured her waitlist launch strategy (and why it worked so well for her 4th line Human Design profile)
🔥 The nervous system breakthrough: proving that simple can be incredibly effective
🔥 A complete waitlist launch timeline (3 phases that you can implement immediately)
🔥 Why someone joining a waitlist is literally the warmest lead you can have
🔥 How to use personal reach-outs and Close Friends strategically without feeling salesy
🔥 The difference between genuine urgency vs. fake scarcity (and why waitlists create authentic excitement)
Links:
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👉 Previous episode: "The Launch Before the Launch: How to Guarantee Sales Before You Open the Cart" - Listen here
👉 Previous episode: “Behind the Scenes of a 200% Launch Growth: What I Focused On (And Why)" - Listen here
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👉 Constantly Converting By Design Waitlist
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👉 Scale By Design Waitlist
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Connect with Jazze:
Instagram: @jazzejervis - (DM me your biggest takeaway from this episode!)
Website: jazzejervis.com.au
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