Episode 194 - 5 things my clients have taught me in this launch season

It’s launch season! Q1 is usually the time where there are a lot of launches happening and right now, we have many clients launching!

Over the next two episodes, I’m going to be sharing:

What I’m seeing working right now (and in today’s episode I’m going to be sharing 5 lessons we’ve learned from this launch season)
How we would coach you if your “launch wasn’t working” (and next week is going to be a very special episode where I’ll be joined by my co-coach of 4 years, Sherise. Together, we coach clients daily in our NEON Slack channel and in calls and so we’ve always got a pretty good idea of the lay of the land!)

In today’s episode, I’ll be sharing:
Why data is the MOST important thing you can have in a launch, including how to set it up, what data to look at and what actions to take from that
Why only selling the desires (i.e. where your client *wants* to be) is not going to create the kind of conversions you’re after - and what else you should be focusing on
The #1 thing I’m doing in my top of funnels and in my content to highlight the benefits of my offer, that’s also leading to more consistent conversions