There's a version of you that posts with conviction, tells someone clearly what you do and invites them to work with you.

You can almost see her.

But every time you try to be her, something stops you - because the clear, confident version of what you do isn't quite there yet.

And so the month passes. And then another one. The business that should be moving forward mostly isn't. And you can't seem to get out of the frustrating loop that is, "I need more client experience to get clear on what I do, but I need clearer messaging to sign those clients". 

That's exactly what we fix inside Messaging by Design.


You've probably already tried to fix this.

You've written about what you do - on social media, in emails, in conversations - hoping that the more you articulate it, the clearer it'll get.

You might have done an ideal client exercise, taken a copywriting course, workshopped your offer description until the words stopped meaning anything.

None of it quite worked.


Those tools are built for a specific stage.

The ideal client exercise works once you've served enough of the same person to know them from the inside.

The copywriting framework works once you have a formed methodology to articulate.

The content strategy works once you know clearly who you're writing for.

If you're still building that - if your client experience has been varied, if the pattern isn't obvious yet - those tools can't give you what they're not designed to give.

You keep using them and keep coming back to the same stuck point.

And the unclear messaging doesn't stay in your messaging.

It gets into everything.

Whether you show up somewhere and say something real, or keep things vague because the confident version doesn't feel available.

Whether you tell someone what you do and invite them to work with you, or let the moment pass because you're not quite sure how to frame it.

There's a part of you that keeps asking:

Am I actually ready for this? Do I know enough? Is what I'm building even real yet?

Once that part gets loud, it starts making decisions. Not just about what you post - about everything. And the answer it keeps giving you is not yet.

What you want is for someone to just get it.

To hear what you do and say - oh, so you help people with X - and be right.

That moment where your work gets described back to you clearly, and you realise: yes, that's exactly it.

But underneath that is something bigger. You want to feel like this is actually going to work. You've committed to building something. You know the work is good. You want to be able to get out of your own way, sign clients, and start to see this thing actually move.

The clarity isn't just about the words. It's about knowing you have what it takes and being able to show that to the people who need to see it.

That's what Messaging by Design is for.

$100 off until June 2.

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Session 1 on June 8

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$100 off until June 2. ✳︎ Session 1 on June 8 ✳︎

A five-session live intensive for coaches and service providers who are building their business but can't yet articulate what they do.

Through the exploration of your offer strategy, your Human Design and Astrology, and the embodiment work that grounds it all - you'll walk away knowing exactly who your work is for, what it does for them, and how to say it in a way that makes the right people buy.


$100 off until June 2.

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Session 1 on June 8

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$100 off until June 2. ✳︎ Session 1 on June 8 ✳︎

Your Investment:

Why this works when other things haven't..

Most messaging programs only cover one piece.


The standard approach is built around strategy alone - know your ideal client, know your transformation, fill in the framework. And strategy matters. But it's one third of what makes messaging actually land.

The second piece is Design - the specific angle your Human Design and Astrology give you on your work. The way you naturally think about problems, what you notice, what you bring that nobody else does. You have this already. Most people just don't know how to use it as a messaging asset yet.

The third is Embodiment - the nervous system state you're in when you write and when you show up. Copy written from anxiety sounds different from copy written from groundedness, even when the strategy is identical.

Messaging by Design works through all three.

That's what makes it work when other things haven't.


Here's what your experience will look like..

  • Before we write anything, we attune.

    Using the Five Facets of Being, you'll identify what it actually feels like in your body to be clear about your messaging - the nervous system experience of the version of you who's already done this work. This matters because the part that sits down to write the copy has to be the clear, grounded version, not the part running on uncertainty or self-doubt. We spend this session making sure it is.

  • We cover how your Sun, Rising, Mercury, and Venus shape the way you communicate and who you attract - plus your Human Design Energy Type and Profile.

    You'll work with the AI synthesis tool to pull these together into something you can actually use so it’s not just knowledge, but it actually becomes part of the world you’re building and the body of work you’re communicating.  

  • This is the session that usually only runs inside Constantly Converting By Design.

    Using the Capricorn AI tool I built specifically for this work, we move through each section of your messaging - live, collaboratively, with guidance from me throughout. You'll also learn how to run ideal client methodology sessions, and why doing that before you finalise your messaging is one of the highest-leverage investments you can make in your business.

    By the end of Session 3 you'll have a complete working messaging document. Then there's a deliberate gap - time for you to do the ideal client work and let the material settle.

  • Bring your draft, your questions, your stuck points.

    These sessions are for working through what came up as you applied the process and getting your messaging into a state where you can actually use it.

What clients are saying..

  • Ellen

    Ha 375% increase in revenue on her first launch after getting her messaging clear - and a 20% conversion rate on her masterclass, with 7 direct sales from a single session.


  • Sanjukta

    "The messaging review alone was worth the price of the entire program."

  • Ané

    Went from barely using email marketing to launching a membership with a 47% open rate and 45 members in the community - with people already on the waitlist for the business tier before it had officially opened. Her 1:1 conversion rate hit 80%.


A love note from Jazze…

For a long time, I was so focused on succeeding that I stopped asking what success even meant for me.

I made my first seven figures in under three years. I followed every proven strategy. I did everything right - by everyone else's definition of right. And my body eventually told me what I wasn't willing to admit: that I was building something completely disconnected from how I was actually designed to operate.

The burnout led me to my design. And when I tried to align my actions to my design, I realised my nervous system wasn't okay with that either. Old patterns. Old beliefs. Parts of me that had decided the only way to be worthy of success was to earn it the hard way.

And through all of it, I didn't have anywhere to be truly seen. I was performing - even for the coaches I was paying. Showing up with the right questions. Presenting myself as someone who was further along than I felt. Never quite letting anyone see the full picture.

That experience is the reason CCBD exists the way it does.

This is not a space where you have to have your shit together to deserve the room. You can arrive however you arrive - mid-launch panic, identity crisis, genuinely not knowing what question to even ask - and that's okay. That's the work too.

This is a space where your genius gets reflected back to you. Where someone is genuinely looking at your business, your design, your chart, your season - and helping you see what you can't see from inside it.

Because here's what I've come to believe after almost a decade of doing this work: results don't come from the right strategy alone. They come from finally feeling seen clearly enough to trust yourself to take the next step.

When someone feels genuinely held, something shifts. They stop performing and start being honest about what's actually happening. They ask the real questions. They take the risks the strategy requires because their nervous system finally feels safe enough to.

And sometimes it takes someone else seeing you before you can truly see yourself.

That's the reflection I receive most often from clients. And it's the one that means the most to me.

There is nothing wrong with you. There never was.

You've just been trying to build something without anyone helping you see what actually makes your work compelling - and how to build around that instead of around someone else's version of success.

Your work is already valuable. The part of you who knows exactly what she's capable of and why people need what she offers - she's been waiting for a space where she gets to lead.

That's why CCBD exists. I wanted to build the space I never had.

I see you. You're ready. Let's build it.

Jazze 🤍

This is the complete system for finally doing the right work - for your design, your season, and your life.

The program runs April 13th - July 3rd, 2026

Your Investment:

Everything you need to build business foundations that create consistent conversions while working with your unique design:

9 core modules covering the complete By Design methodology from foundation to strategic refinement 

  • “Your Right Work” access so you can start implementing immediately while the live program runs 

  • Weekly personalised implementation calls for 12 weeks with intimate group sizes for personalised guidance

  • 6 months of continued integration in our alumni community with monthly projects to support your Human Design deconditioning journey

  • Personalised messaging review by Jazze to ensure your messaging reflects your zone of genius and you feel confident speaking about your work

  • Bonus modules: Low-ticket lead generation, high retention delivery, Introduction to AI and Facebook ads strategy (valued at $1,188)

  • 12 months to the CCBD Portal

  • Lifetime access to the CCBD Course

CCBD: The Complete By Design System

Everything in CCBD, plus 10 custom-built GPTs that apply the By Design methodology to every aspect of your business:

All CCBD features listed above

  • 10 pre-built custom GPTs trained specifically on the By Design methodology, including: Storytelling emails, storytelling carousels, launch strategist, launch content, sales page & opt in generator, cool & snappy hooks, nurture funnel creator, sales gap finder, masterclass/webinar creator and a curriculum creator.

Think of these as having a By Design business strategist in your pocket 24/7 - each GPT knows the methodology inside and out, so you're never getting generic business advice that ignores how you're actually wired to operate.

CCBD+: The AI-Enhanced Experience

Enrolment closes in…

Program Runs April 13 - July 3, 2026

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Program Runs April 13 - July 3, 2026 ✳︎

Frequently Asked Questions

  • Yes. Every single week for 12 weeks, you have a dedicated hot seat - where I pull up your chart, look at your actual business, and we work through exactly what you're navigating that week. Your cohort is kept intentionally small, typically 7-10 people, organised by time zone during “landing week” (April 6-10). You're allocated either the first or second hour of each two-hour call so you can show up for your time and leave if capacity is tight, or stay for the full two hours if you want to absorb the coaching happening around you.

    Your hot seat is typically 10-15 minutes - space to work through whatever you're navigating that week, whether that's strategy, a messaging question, a sales page review, something design related, or something more embodiment-focused. We also write in-depth call notes after every session so you leave with a clear next step.

    More than 90% of our last cohort attended every single call across all 12 weeks. Not because they had spare time, but because the space was so valuable.

  • Yes - and here's why this is actually one of the most important questions to get right before you join anything.

    Most programs will have you doing the same things regardless of where you're starting from: grow your Instagram, post consistently, build your email list. And none of that advice is wrong, exactly. It's just that when you're not yet making consistent money, those things are rarely the highest-leverage use of your energy. There's almost always lower-hanging fruit - offers that aren't positioned clearly, messaging that isn't resonating, conversations you're not having with people already in your network.

    This is exactly where CCBD's level of personalisation changes everything. One of the first things we do together is identify where your business actually is, and what the highest-priority work is for you, right now. Not what the curriculum says. Not what's working for someone else. What's most likely to move the needle for your specific situation.

    Laura was in her first few months of business when she joined us. She wanted to start a membership. When we dug into where she actually was, we had a real conversation about whether that was the right move yet — and it wasn't. Instead we focused on what mattered most for her season, her design, and her current capacity. She said: "My business now has genuine structure and a clear path forward. I've gained the confidence to operate as my Human Design in business, launched my podcast, and am now signing clients every single month."

    Sara came in before she even had a website or programs launched. She signed clients before any of those things existed.

    Joining CCBD early — before you've already spent years building on the wrong foundations — is one of the most valuable things you can do.

  • I hear this more than almost anything else. 

    Most business programs teach you the method that worked for the program owner and hope it translates for you. Nobody asks whether the strategy is right for your design, your season, or your current capacity. So you end up working incredibly hard on things that are perfectly good strategies - just not for you, right now, in the way you're wired to work.

    What makes CCBD genuinely different isn't a feature or a module. It's a methodology that requires all three things to work together: the right strategy, built for your design, and integrated in a way your nervous system can actually sustain. I have never - in almost a decade in this industry - seen anyone build lasting, sustainable results with only one or two of those three things in place. They either have the strategy but are burning out because it doesn't align with their design. Or they know their design but don't have the business foundations to actually execute. Or they understand it all intellectually and still find themselves self-sabotaging because their nervous system isn't on board.

    When all three work together, something shifts. Anna, who works with Human Design herself and came in already knowing the systems deeply, said: "The By Design approach was the only reason I signed up. Because I work with these systems myself I know how powerful they are — and to have Jazze show me how they can support me in running a business was just gold. CCBD has helped me create an ecosystem that balances my need to be seen with my need to retreat."

    And Ellen, who came in after following another coach's relentless launch method as a Manifestor who isn't wired that way at all: "The level of involvement Jazze showed in my development and progress throughout the program is something I haven't experienced before in the business coaching industry. Many other coaches teach the method they became successful with. I tried to squeeze myself into a way of working that simply wasn't a fit for me." Her launch revenue went up 375%.

    The live calls aren't lecture-style group content. I pull up your chart. We look at your specific business. We do the work together, in real time, every single week. That is a different experience.

    Not only are the calls incredibly personalised, but every single client gets detailed, personal feedback on their messaging from me. That's typically reserved for $5K+ programs. It's here because I've seen what shifts when someone finally has the words for their work.

  • Good - because this is exactly who CCBD was built for.

    The very first thing you do when you join isn't open a module. It's move through "Your Right Work" - a guided process (with AI integration) that identifies what your business actually needs right now, what's explicitly not the priority, and which parts of CCBD to focus on first. You walk in already knowing your starting point. Not guessing. Knowing.

    And here's what changes when you're focused on the right things: you stop spending time and energy on everything else. CCBD doesn't add to your plate - it's the thing that finally tells you what to take off it.

    Some of our clients only completed two or three modules across the entire 12 weeks. Two. Because those were the right modules for where they were. The results they got weren't from doing everything. They were from doing the right things.

    Sam is a Manifestor who is also solo parenting and homeschooling full time. She came in at $250 weeks. By the end of CCBD she had signed 7 people into her new membership and brought in $5,400 in the final week — and $10,800 in the two weeks after finishing. She said: "This truly proves that it's possible to do it all when we honour our unique path."

    In terms of what showing up actually looks like: you'll be placed into a time-zone-specific cohort during landing week, and your hot seat is assigned to either the first or second hour of each two-hour call. If you're time-poor that week - or if you're an undefined Head or Ajna and you know absorbing a lot of other people's energy isn't supportive right now - you come for your hour and leave. We genuinely encourage that. There's no pressure to white-knuckle two hours when you don't have it.

    More than 90% of our last cohort showed up to every single call across all 12 weeks. Not because they had spare time — but because the space was that relevant and that valuable to what they were actually working on.

    Plan for around 3–5 hours per week including implementation. But they'll be the most focused, strategic hours you've spent on your business in a long time.

  • Not at all. CCBD is a business strategy program, not a Human Design program. Human Design and Astrology are tools we use to personalise the approach - not subjects you need to become expert in.

    We focus primarily on two elements: your energy type and your profile, taught entirely through a business lens. Each strategy module walks you through the strategic piece, then how your design influences your approach, then the AI application. And then there's the live calls - which is honestly where the deepest work happens. I pull up your chart in real time and work with your specific business, your specific patterns, and what I'm noticing as I get to know you over the 12 weeks together.

    Sanjukta came in as an established practitioner and said: "I love how Jazze weaves Human Design and Astrology into traditional business strategy — CCBD is truly one of a kind. The content is delivered beautifully for both newbies and established owners alike."

    If you're brand new to these systems, that's not a barrier. It's simply the beginning.

  • The live calls are the most transformational part of CCBD - and they're structured very differently from what you might expect from a group coaching program.

    Every week for 12 weeks you have a dedicated hot seat in an intimate group of 7-10 people, organised by time zone. Your hot seat is assigned to either the first or second hour of each two-hour call - so you can stay for the full session or come for your hour and leave. Both are completely supported.

    In your hot seat I pull up your Human Design and Astrology chart live and work with your specific business - whether that's messaging, a sales page review, a design conversation, or something more embodiment-focused. Whatever your business actually needs that week.

    You'll also have access to faculty-led calls throughout the 12 weeks covering Human Design and Astrology deep dives, parts work and nervous system regulation, audience growth, and content strategy.

    Our live calls run on Tuesdays, Wednesdays, and/or Thursdays at 9am and 4pm Lisbon time - covering all major time zones.

  • "Your Right Work" is the very first thing you move through when you join CCBD - before you open a single module, before your first call. It's a three-step guided diagnostic process that lives inside the portal from the moment you enrol.

    Step one identifies your current season of business - Foundation, Traction, Conversion, or Sustainability - based on where your business actually is, not where a curriculum tells you to start. Each season comes with a training that tells you exactly what to focus on, what you have full permission to let go of, and which modules to head to first.

    Step two is where we look at what makes your work genuinely different - your Human Design energy type, your profile, your astrological elements, your lived experience - and how all of that informs your messaging, your offer, and the way you naturally create transformation.

    Step three brings it together into a concrete pathway: your specific priority inside CCBD, the order to move through the modules, and what to build first based on your design and your season.

    By the time you show up for your first live call, you already know where you're starting. We refine it together from there - and then deepen it every single week.

  • CCBD works for service providers across a wide range of industries - not just coaches. We've worked with astrologers, nervous system practitioners, website designers, web developers, retreat hosts, fractional COOs, financial planners, leadership consultants, breathwork guides, healers, therapists, copywriters, and many others whose business is built on their expertise, their skills, or the transformation they create.

    We've also worked with people at every income level - from people just starting out who haven't yet signed their first clients, to those who are several years in and restructuring after burnout, to established business owners generating consistent revenue who are ready to scale sustainably.

    The common thread isn't the industry or the income level. It's that these are people who have expertise, who have been taking action, and who haven't yet found an approach that accounts for who they actually are - their design, their season of life, and their capacity - alongside solid business strategy. That's who CCBD was built for.

  • CCBD gives you everything in the core program: the complete By Design methodology across 9 modules, 4 bonus modules, "Your Right Work" onboarding, 12 weeks of live personalised calls, personal messaging review, and 6 months in the alumni community.

    CCBD+ adds 10 custom-built GPTs trained specifically on the By Design methodology. These are built on almost a decade of copywriting experience and the full CCBD approach. They cover storytelling emails, storytelling carousels, launch strategy, launch content, sales pages and opt-ins, hooks, nurture funnels, sales gap analysis, masterclass creation, and curriculum design.

    Think of it as having a By Design business strategist in your pocket 24/7 — one that knows the methodology inside out and can dramatically cut your execution time without sacrificing your voice.

    If you want to hit the ground running with AI handling the heavy lifting once the strategy is clear, CCBD+ is worth it. You can also upgrade any time after joining.

  • Our landing week - where you settle in, complete the "Your Right Work" onboarding, and get placed into your time-zone-specific cohort - runs April 6–10. Live calls start the week of April 13 and the program officially wraps Friday, July 3.

    You have 12 months access to all materials in the portal, lifetime access via Google Drive, and 6 months of continued support in the alumni community after the live program ends.

    Your journey starts the moment you enrol - with immediate portal access, "Your Right Work" waiting for you, and, if you're joining through the waitlist, audit calls with me starting in March before the cohort even begins.

  • Plan for around 3–5 hours per week, including implementation. But here's what's different about those hours inside CCBD: they'll be spent on what actually moves the needle for your business, not on guessing or working on the wrong things. The "Your Right Work" process ensures you know exactly what to focus on from day one - so the time you invest is the most strategic, focused time you've spent on your business in a long time.

There are two ways to grow a business.
Do everything. Or do the right things.

Only one of them is sustainable. And only one creates consistent conversions.

Which one are you picking?